Advanced Diploma in Network and New Media
(Mandarin) (E-Learning)
Programme Overview
The Advanced Diploma in Network and New Media (Mandarin) (E-Learning) is an online course taught in a virtual learning environment. The medium of instruction will be Mandarin.
This programme is designed to equip learners with comprehensive, up-to-date skills and knowledge to thrive in today’s fast-evolving media landscape. It balances a solid foundation in traditional journalism with cutting-edge new media practices, covering core areas such as digital communication, content creation, media marketing, and intelligent media strategies.
Through modules in data acquisition & analysis, web design, multimedia production, digital storytelling, and cross-cultural communication, learners will develop into versatile, innovative, and ethically responsible media professionals ready to meet the demands of the modern media industry.
Programme Aims
The programme aims to:
- Provide students with a strong, balanced foundation in both traditional journalism principles and contemporary new media practices.
- Enable students to develop advanced practical skills in multimedia content creation, editing, data analysis, digital storytelling, and cross-platform media production.
- Cultivate in students critical thinking, ethical reasoning, and effective communication skills for diverse, globalised media platforms.
- Equip students with current knowledge of media marketing, advertising, intelligent media strategies, and the legal & regulatory frameworks governing digital media.
- Enable students to foster creativity, adaptability, and professional competence to pursue careers in network media, new media operations, digital content production, and related fields.
Course/ Assessment Structure
The students are required to study eleven (11) core modules for a total of 150 credits. Each credit is equivalent to 10 learning hours.
Core Modules
| Modules | Credits |
| 1. New media Data Acquisition and Analysis | 15 |
| 2. Web Design and Production | 10 |
| 3. Theory and Practice of Internet Public Opinion | 10 |
| 4. New Media Product Design and Project Management | 15 |
| 5. Convergence Media Creation | 10 |
| 6. New Media Operation | 10 |
| 7. Media Operations and Management | 10 |
| 8. New Media User Analysis | 10 |
| 9. Intelligent Media Literacy | 10 |
| 10. Internet Ethics and Regulations | 10 |
| 11. Intercultural Communication | 10 |
Admission Requirement
a. Normal Entry
- Min age: 18 years PLUS
- Academic Level:
- Obtained Diploma in Network and New Media (Mandarin) (E-Learning) from United Seas College OR
- Obtained a relevant Diploma or equivalent qualification, which has either a GCE ‘A’ level Examination or completion of 12 years of formal education as the qualifying entry requirement, and subject to the approval of USC Academic Board.
- Min language requirement:
- Obtained at least GCE O-Level B4 in Chinese language or equivalent
b. Alternative Entry
Mature candidate of minimum age of thirty (30) with at least eight (8) years of working experience.
Delivery Requirement
The programme will be delivered through a blended e-learning approach that combines synchronous and asynchronous modes.
A total of 32 hours will be conducted through synchronous e-learning, allowing students to engage in real-time interaction with lecturers and peers via live online sessions. These sessions will focus on discussions, collaborative activities, and instructor-led guidance to support active learning.
A further 304 hours will be allocated to asynchronous e-learning, where students will access digital learning materials, recorded lectures, readings, and self-paced learning activities through the institution’s learning management system. This mode enables flexibility and independent study, allowing learners to manage their learning according to their schedules.
Assessment for the programme will amount to 32 hours and is not included in the teaching hours. Assessments may include assignments, projects, quizzes, or examinations designed to evaluate students’ achievement of the intended learning outcomes.
The teaching, learning, and assessment strategy for each module has been designed to ensure that teaching methods are appropriate for achieving the module’s learning objectives.
Assessments will be conducted via a robust online examination platform, ensuring that online examinations are systematically scheduled, performed, and evaluated with integrity.
Duration
The program may be pursued on either a full-time or part-time basis. The full-time modality spans a period of eight (8) months, with instructional sessions allocated three hours per day, five days per week, culminating in a total of 336 instructional hours. Conversely, the part-time modality extends over nine (9) months, with sessions scheduled two hours per day, five days per week, also amounting to a total of 336 instructional hours.
The minimum required enrollment is 30 students.
Maximum candidature period for a student to complete the course is 36 months.
Intake Dates
Every October
Target Students
The programme is specifically designed for individuals who have completed USC’s Diploma in Network and New Media (Mandarin) (E-Learning) course and wish to further their education by pursuing an advanced diploma in the same specialisation. It primarily caters to students seeking flexible online learning options, offering the convenience of studying from anywhere in the world. The target audience includes both residents of Singapore and learners residing in Southeast Asia and other countries, provided they meet the entry requirements for this online programme.
Fee Structure
Course Fee: SGD 7,000.00 + GST.
Click here for the miscellaneous and other relevant fees.
Take the next step
Speak with our admissions team to find out if this programme is right for you.